Social Media is something that several hundreds of thousands of people use each day. Social media is often how many people get their news, connect with friends and family, and waste hours of time each day. In fact, I have wasted so much time on social media, I have set constraints on my phone so I become more actively involved in anything else other than the bright blue screen on my phone.
Social media quite frankly affects everything. It has a great influence on everything including the marketing of the food industry. Restaurants have to use social media to their advantage. Whether it is to increase publicity or just to stay relevant. One carefully placed bad review on social media can make or break a restaurant's reputation. "Simply monitoring tweets and tags about your brand and reacting to them quickly can help boost your social media standing and provide a better experience for your current or potential customers. According to the Greggs Annual Report 2017, the brand was up on sales by 7.4 percent to £960 million, which suggest that, whatever it is doing as part of its overall marketing strategy, it’s working." (Modern Restaurant Management).
Responding to tweets is one of the most popular and "trending" way to spread restaurant publicity these days. ( 15 Fast Food Chains That Threw Major Shade). Basically restuarants have been roasting each other on twitter and responding to each other. This started in 2016 by Wendy's which is the most well known restaurant to do this on their Twitter. They set the example for other chains to do this as well.
Restaurants are using this as a way to market themselves, not only are they sparking interest this just leads to more "followers". The more followers you have means the bigger the audience you have. This benefits restaurants greatly because social media is something that people use every day. The more social media restaurants use, the more they become engrained in someone's every day life. It used to be that commercials could be enough, but with how cable tv is declining for our generation that is not enough anymore.
Social media quite frankly affects everything. It has a great influence on everything including the marketing of the food industry. Restaurants have to use social media to their advantage. Whether it is to increase publicity or just to stay relevant. One carefully placed bad review on social media can make or break a restaurant's reputation. "Simply monitoring tweets and tags about your brand and reacting to them quickly can help boost your social media standing and provide a better experience for your current or potential customers. According to the Greggs Annual Report 2017, the brand was up on sales by 7.4 percent to £960 million, which suggest that, whatever it is doing as part of its overall marketing strategy, it’s working." (Modern Restaurant Management).
Responding to tweets is one of the most popular and "trending" way to spread restaurant publicity these days. ( 15 Fast Food Chains That Threw Major Shade). Basically restuarants have been roasting each other on twitter and responding to each other. This started in 2016 by Wendy's which is the most well known restaurant to do this on their Twitter. They set the example for other chains to do this as well.
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